Designing for absence is a tricky brief, and the empty corridors and big quiet frames make the identity feel like the place itself rather than a logo on top of it. Did you keep colour out of the system entirely, or is there one accent held in reserve?
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.
HuroPay Branding for Fintech
We built its identity to feel the same way: fast, clear and human.
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