Cover image for My entry for the Designer

My entry for the Designer Briefs: a brand identity and label system for Lätt, a Stockholm label bringing a light, romantic touch to modern tailoring. Silk, sheer knits and suiting made to be worn lightly. The idea is "Tailoring, softened," and it runs through every touchpoint. A script wordmark is embossed blind into the hang tag and the shopping bag. A woven neck label is sewn loosely into the lining, and a satin care tag carries bilingual Swedish/English care instructions in a typewriter-style mono. Packaging is tissue, lace and frayed silk ribbon: "Wrapped lightly. Opened slowly." The visual world is built from fabric scans and phone snapshots, so it feels tactile and real. I loved this project so much, what do you think? I would love to hear the feedback of the community!

Alexandra Goldschmidt

Graphic designer & art director: brand, print, editorial.