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Tendral Health came to us with a platform that connects verified physicians with paid clinical surveys.
They needed a brand identity and product experience that made the offer feel credible from the first screen.
Physicians are busy, skeptical, and putting their professional expertise behind every response. If the product is vague about verification, time commitment, or payout, there is no reason for them to keep going.
So we designed the full experience around clarity:
Sign-in recognizes users as clinicians, with verification and HIPAA messaging visible immediately.
Before a survey begins, physicians see the payout, time commitment, question count, and who’s signed in.
The completion screen puts the earned amount and payout options front and center.
The identity needed to do the same work. Navy and blue establish the clinical, professional feel this audience expects. Orange brings in the human part, the value of a physician’s time and insight.
The result is a brand and product experience that feel like one system, from the first impression through payment.
For Tendral’s users, trust is not something you earn halfway through the flow.
It has to be there before the first question loads.
Clean work!
Thank you!
awesome work
Smart to lead with verification and payout clarity. That builds trust fast for a skeptical audience.
Amazing work
makes sense, doctors won't click anything vague
Really like how the design is built around trust from the very first screen. The small details around payout and time make a lot of sense too.
everything is looks great
Good work🔥👏👏
Great work!
So nice. Love it
Incredible work—so smooth and clean!
Whenever a product is credible, users experience is maximum!
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Last month I delivered the identity for 105, a Swiss radio group.
On top of the identity, we designed the system for the covers of their radio channels, for the website and the app.
It was the most exciting part of the project (and also the longest). Feedback going back and forth between me and the client, and that built a good relationship between us.
We also created the images for every cover. Each one had to have its own mood, its own intensity, but they all had to talk to each other and sit well together.
I'm really happy with the final result, and we've had great feedback from their listeners and partners too.
Hoping to publish the full project soon.
nice work, i love the clarity & clean feel in each's dynamic beauty. color variations used here are stunning too.
A fintech brand lives or dies on one thing does it feel trustworthy before anyone reads a word?
Payno's brand identity was built around that question. The frosted glass Visa card that catches light like a premium product should. The deep navy wordmark with a looped P that feels handcrafted without being casual. An app icon that sits on a home screen and looks like it was always meant to be there.
The color system does quiet work across every touchpoint steel blue, soft white, and deep navy that signals reliability without feeling corporate. The card design, the wordmark, the lifestyle collateral, and the #1 rated badge all speak the same visual language without repeating themselves.
Most fintech brands look trustworthy. Payno was designed to feel it.
Does this brand identity make you want to start with Payno? 👇
Designed by Orbix Studio
Tools: Figma , Illustrator
#BrandIdentity #FintechBranding #LogoDesign #BrandDesign #ContraFreelance #VisualIdentity #PackagingDesign #BrandSystem
This was another logo contender that I presented to the learning & development brand that I'v been working with. This one was a more traditional option where you can see a book and an arrow representing motion and knowledge. Which one do you prefer? 🤔
