Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.
Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build...
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.
The pale blue suit against the blue hour Eiffel Tower and warm bokeh lights gives it a real luxury campaign feel. How many generations did the car shot take to stay consistent?