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Founded and operated a local bakery from zero, managing all operational logistics, inventory, and vendor relationships. Built and managed the online store, product listings, and order workflows. Negotiated with packaging suppliers to control margins, implemented daily reconciliation processes for order tracking, and handled all customer service directly. This role required handling high-stakes decision-making, cash flow management, and daily problem-solving in a fast-paced environment
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Nothing rots in salt.
So I put a skincare brand in a salt flat and let it crystallize. Name, mark, palette, campaign, packaging. One idea, zero moodboards.
HALITE. Case study live soon.
Salt as the core idea is clever. It says preservation, purity and texture in one move, which is exactly what skincare is trying to say. Curious how the crystal motif holds up at small sizes, like a cap or a sachet. Looking forward to the full case.
Celvana brand identity & packaging for a red light therapy brand launching in the US.
The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional.
Brand identity case study
Packaging case study
This is high end branding
🍨 Meet MORA — artisanal gelato with a softer side.
Bold typography, creamy tones, and playful flavor-inspired packaging designed to make every scoop feel special.
Explore the full project on my Contra profile and let me know your thoughts!
#BrandIdentity #PackagingDesign #FoodBranding #GraphicDesign #BrandDesign
Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...