That’s the question I asked myself for this concept project. If Apple launched a drink, it wouldn’t be a soda. It would be something functional, clean and simple: a vitamin drink, in a soft pouch you can slip in your pocket like an AirPods case.
Minimal shapes, soft colors, almost no text. Just the product, like every Apple launch.
A closer look at Aureva, a Paris-based skincare brand I worked on.
The brief was to create a brand identity and packaging that felt premium yet approachable. I paired distinctive typography with soft earth tones, using color to give each product its own place within the range.
New case study: motion product film for a mobile streaming app. Some shots filmed on camera, some AI generated, the rest built in After Effects
Check it out