pro
Marin Ghyoot
AI Art Director / Campaign & product visuals for brands
New to Contra
Marin is ready for their next project!
SYNK — Music App
My friends and I all listen to music, but never on the same platform. One uses Spotify, another Apple Music, someone else Deezer. Sharing a song or a playlist always ends with "I don't have that app." SYNK starts from that frustration.
The idea is simple: share your playlists with your friends, whatever platform they use. You keep your app, they keep theirs, and the music still gets through.
The concept, the insight and the app idea are mine. I designed most of the interface by hand in Figma, around a dark theme with an electric blue accent, to keep the focus on the music and make the app feel like a night out more than a settings menu. I then used AI to push some of the features further.
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Secret Garden — Packaging
Most people hide their toys at the back of a dark drawer. The packaging is usually the reason: loud, explicit, or just ugly. I wanted to flip that. What if the box was something you'd actually want to leave out, like a plant on a shelf?
That's where Secret Garden comes from. The brand plays on the idea of a private garden: something intimate, a bit hidden, but beautiful. The packaging uses botanical shapes and soft greens, so from the outside it looks closer to a plant shop than a sex shop.
The concept, the insight and the brand idea are mine. I then used generative AI to produce the visuals and build the art direction.
(A school project: a brand and packaging concept for sex toys.)
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Zeeman — "Radin, c'est malin" (AI Campaign)
A school project: a rebranding and campaign for Zeeman, the budget retailer, aimed at the French-speaking part of Belgium.
In Flanders and the Netherlands, there's a word for it: zuinig. Being careful with money, and a bit proud of it. On the French-speaking side, the closest word is radin, and it's usually an insult. Most budget brands try to hide that they're cheap. I thought Zeeman should do the opposite and own it, even in the French-speaking market. Being stingy isn't something to be ashamed of, it's smart. That became the line: "Radin, c'est malin."
The tone is dry and a bit ironic, like a cheapskate who's proud of it. It runs through the whole campaign, written in French: posters in the first person, Instagram carousels about everyday stingy habits, street activations, and a blue and yellow label system for the products.
The concept, the insight and the campaign idea are mine. I then used generative AI to produce some of the visuals.
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INNO — Belgian Spring Is Coming (AI Campaign)
A school project: a spring campaign for INNO.
In Belgium, you never really know when spring starts. One day it's sunny, the next it's raining or cold again. "Belgian Spring Is Coming" plays on that: spring here isn't a date on the calendar, it's something you wait for. The campaign tells people to be ready for it, whatever the weather decides.
The concept, the insight and the campaign idea are mine. I came up with them before opening any AI tool. One of the key pieces is a crosswalk in front of the store, painted with hydro-reactive paint: the design only appears when it rains, so even a grey day becomes part of the campaign.
I then used generative AI to produce the visuals and build the art direction, showing what the campaign would look like in the street.
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