Secret Garden — Packaging Most people

Secret Garden — Packaging

Most people hide their toys at the back of a dark drawer. The packaging is usually the reason: loud, explicit, or just ugly. I wanted to flip that. What if the box was something you'd actually want to leave out, like a plant on a shelf?

That's where Secret Garden comes from. The brand plays on the idea of a private garden: something intimate, a bit hidden, but beautiful. The packaging uses botanical shapes and soft greens, so from the outside it looks closer to a plant shop than a sex shop.

The concept, the insight and the brand idea are mine. I then used generative AI to produce the visuals and build the art direction.

(A school project: a brand and packaging concept for sex toys.)