The challenge with Sthorm Riders was building a site around a brand that has no single sport, product, or category to represent it, but a mindset and a movement to carry the message. So we let the riders carry it. The palette stays dark...
HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand π₯
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.