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In 2024, I was responsible for the redesign of Carvi, a menswear brand focused on basic t-shirts. The project involved everything from strategic direction to the creation of the naming and the entire visual identity.
The name “Carvi” was created by combining the first syllables of its co-founder’s name, Car-los Vi-eira.
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A little excerpt from the brand guidelines for a recent project
The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.
One letter. Eight personalities. 🔤
I explored the letter S in 8 different directions: soft and rounded, sharp and angular, bold and blocky, and fast like a bolt.
Same letter, same white-on-black treatment. The only thing that changes is the character.
Each mark could suit a different kind of brand, from tech and sports to fintech and lifestyle.
Which S would you pick, and what kind of brand would it belong to? Drop the number below. 👇
Looking for a logo mark or a full brand identity? My services are on my profile.
S letter designs is the best ❤️
Great job Shahwaiz🔥🔥
Your web sections always have such strong art direction. Great to see the brand carried right into the layout.