Menswear Brand Identity Redesign: Carvi's Success Story

Menswear Brand Identity Redesign: Carvi's Success StoryMenswear Brand Identity Redesign: Carvi's Success Story

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Thiago Oliveira

pro

• May 10

In 2024, I was responsible for the redesign of Carvi, a menswear brand focused on basic t-shirts. The project involved everything from strategic direction to the creation of the naming and the entire visual identity. The name “Carvi” was created by combining the first syllables of its co-founder’s name, Car-los Vi-eira.

🚀 Full project: https://contra.com/p/RsEUkLqm-carvi-or-brand-identity?r=othiagotaos

Brand Design Logo Design naming

Samer Oukour

• May 23

building the new identity for... Arova 😊

logo Figma Brand Design

Nikita Vereshko

pro

• May 25

cleeeean

Snehil

pro

• May 23

Brand Identity for an Indian Jewellery Brand

Check it out

Adobe Illustrator Adobe Photoshop Canva

Shubham Sharma

• May 23

Images and logo looks amazing. May I know what is that symbol ? How it is depicting Devi : The brand

Umer Farooq

• May 23

“Cooplis” was designed with the idea of creating a logo that feels modern, fluid, and instantly recognizable. ✨ The goal behind this identity was to combine simplicity with personality — something minimal at first glance, yet memorable enough to leave a lasting impression.

The design process started with exploring smooth geometric typography and soft rounded forms to create a clean, approachable look. Instead of using overly complex elements, the focus stayed on balance, spacing, and flow between each letterform. The custom curves and connected styling help the logo feel seamless and contemporary, while the bold lowercase typography keeps the brand friendly, modern, and easy to remember.

One of the strongest parts of this concept is the unique treatment of the “lis” section, where the lettering becomes more dynamic and expressive without losing readability. This creates a subtle visual identity inside the wordmark itself — giving the logo character while maintaining a professional appearance.