Development and conceptualization of a comprehensive visual identity and brand logo. This project...Development and conceptualization of a comprehensive visual identity and brand logo. This project...
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Development and conceptualization of a comprehensive visual identity and brand logo. This project reflects a strategic blend of aesthetic vision and corporate identity, translating brand values into a clean, modern, and memorable design system.
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊