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UNION BURGER — Global Fast-Food/ Brand Campaign
A mainstream global burger chain built to feel both massive and genuinely premium — uncompromising in craft and execution. One bold identity across every touchpoint: hyper-appetizing burger illustration doubling as logo mark, bold distinctive wordmark, color world of orange, red, green, brown with yellow accent. Packaging stays restrained (orange/red/white, minimal, red dot accents). 14 frames spanning identity system, product hero shots, restaurant environments, lifestyle moments, billboard-scale campaigns, and team celebration — every frame photorealistic broadcast-quality, every person cast with distinct face. UK-inflected premium-urban aesthetic where needed. Cool, calm, energetic mood throughout. Hyper-appetizing food styling locked across every frame. Horizontal orientation, zero compromises.
M N LOKESHWAR REDDY, Creative Director
Link to the full project:
https://www.behance.net/gallery/255474185/UNION-BURGER-Global-Fast-Food-Brand-Campaign
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