MN LOKESH
I am a Creative Director helping brands in their craft.
- 8
- Followers
ARCLIGHT — Sci-Fi Tentpole Key Art & Campaign Identity
ARCLIGHT sells one feeling before a single frame of footage is cut: this world runs on real, volatile, barely-contained energy — and it’s about to get loose.
Set fifteen years from now, when captured atmospheric lightning is civilization’s dominant power source — this isn’t a chosen-one myth, it’s an engineering catastrophe.
A color story grounded in the actual eerie glow of radium-era instrument paint, not a generic teal-and-orange LUT — energy built on real arc and plasma physics, not a flat glow layer.
Most sci-fi key art looks like a mood board. ARCLIGHT looks like a property with a nine-figure VFX budget behind it.
Twenty-four frames — billboard to teaser poster — running on the same locked color physics, reading as one coherent campaign.
M N LOKESHWAR REDDY, Creative Director
1
1
15
HIVE - Pizza Brand Design
HIVE doesn’t try to be a quiet pizza place. It’s loud in the best way — hot honey dripping into a charred crust, Calabrian chili catching the light, a hand-cut wordmark that looks painted onto real shop glass by someone who’s done this for decades. Every color here is the color food actually is under real kitchen light: amber honey, brick-red chili, the warm black of true char, the cream of dough that just finished proofing. A restaurant brand built to make you hungry before you’ve even read the menu.
M N LOKESHWAR REDDY, Creative Director
1
1
39
Gen X Sportswear
GenX doesn’t look like a brand still trying to prove itself. It looks like one that already won. Everything runs off one oversized letterform — a custom-built X, found nowhere else — sitting large and confident beside GEN, with SPORTSWEAR stacked quietly below. Orange that means business, white that keeps it sharp, a current of blue running through the airflow graphics like the gear is still catching its breath. Same light, same mark, same energy — from the stitching on a collar to the glass on a flagship storefront, anywhere in the world.
M N LOKESHWAR REDDY, Creative Director
1
1
65
PETAL — Indian Wedding & Celebration House
PETAL designs and hosts million-dollar-caliber Indian wedding celebrations — the colour of the wedding is the whole brand.
Built from the real, riotous colour of fresh flowers at full bloom — marigold, bougainvillea, orchid — not a muted editorial palette borrowed from Western luxury branding.
One continuous petal-fold mark and a bespoke curved typeface carry a colour system drawn straight from the garland and the stage.
Most luxury wedding brands go quiet and beige to signal taste — PETAL goes full bloom instead; scale and joy are the product.
Every sangeet, every mehndi, every reception reads as one continuous celebration, never a staged backdrop.
M N LOKESHWAR REDDY, Creative Director
1
1
98