MN LOKESH
I am a Creative Director helping brands in their craft.
New to Contra
MN is building their profile!
RACKET — Snack Brand Visual Direction
RACKET exists because most snack brands whisper their flavor and shout their logo — RACKET flips it.
The flavor is the entire personality, loud enough that the packaging itself looks mid-explosion.
The crunch is the actual structural...
104° — Outdoor Labor Hydration Brand Direction
104° serves the audience the entire hydration category ignores — roofers, road crews, landscapers, and anyone working outdoors through a heat wave. The people with the most genuine physiological need for electrolytes.
The visual...
PERIGEE — Private Lunar Landing Mission Campaign
PERIGEE documents a private aerospace company's first crewed lunar landing as it happens — told entirely through the vehicle's own instrumentation and mission-control apparatus at the exact second each piece of data mattered.
...
CRUCIBLE — Insurgent MMA Promotion Brand Direction
CRUCIBLE exists to take the throne, not book a seat at the table — a coup staged from inside the machine room, not a rebellion shouting from outside.
The visual direction coexists in two registers: the sanctioned official...
VERTEX ARENA — Multi-Use Venue Architecture Competition Entry
VERTEX ARENA is a 20,000-seat multi-use venue with a kinetic crystalline facade — thousands of individually-addressable faceted glass panels that transform the building from a sculptural bronze-and-glass landmark by...
