MN LOKESH
I am a Creative Director helping brands in their craft.
UNION BURGER — Global Fast-Food/ Brand Campaign
A mainstream global burger chain built to feel both massive and genuinely premium — uncompromising in craft and execution. One bold identity across every touchpoint: hyper-appetizing burger illustration doubling as logo mark, bold distinctive wordmark, color world of orange, red, green, brown with yellow accent. Packaging stays restrained (orange/red/white, minimal, red dot accents). 14 frames spanning identity system, product hero shots, restaurant environments, lifestyle moments, billboard-scale campaigns, and team celebration — every frame photorealistic broadcast-quality, every person cast with distinct face. UK-inflected premium-urban aesthetic where needed. Cool, calm, energetic mood throughout. Hyper-appetizing food styling locked across every frame. Horizontal orientation, zero compromises.
M N LOKESHWAR REDDY, Creative Director
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ZAP — Kids' Cereal / Playful Breakfast
Breakfast as a jolt of energy, not a routine — loud, a little chaotic, genuinely fun. A kids' cereal that celebrates the joy of morning without apology: custom hand-illustrated bubble-letter wordmark, pop-art world, comic-book halftone dots and "POW/ZAP" burst shapes. Electric yellow, grape purple, sky blue, comic red — candy-bright and unapologetic. Every bowl a moment of real joy. For kids who move fast and think bigger.
M N LOKESHWAR REDDY, Creative Director
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AUREON — Luxury Automotive / Reveal Campaign
A luxury automobile sitting between an off-roader's stance and a sports car's tension. One hero model, photographed from every angle: hidden reveal under curtain, unveiled on a 50,000-person stage, displayed in an ultra-premium showroom, driven through mountain roads, handed key-in-hand to its new owner, celebrated by the team that built it. Deep ocean-dark blue exterior, cream and reddish-pink interior, retractable bird-with-wings-spread hood emblem. Every frame photorealistic, broadcast-quality, horizontal. Zero compromise. Bold AUREON wordmark locks across every touchpoint.
M N LOKESHWAR REDDY, Creative Director
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VECTOR — Electric Vertical Aviation Brand Identity
VECTOR is a rooftop-to-rooftop electric aircraft network — its identity comes from the same geometry as its own flight paths.
Three converging vector strokes drive the mark, the wayfinding, the livery, and the in-app route lines — nothing sits apart from that logic.
Transit Blue and Ascent Violet carry the system across dawn and dusk skylines; Beacon Red lives only on the aircraft's own anti-collision lights.
Most eVTOL brands borrow aerospace clichés — VECTOR's identity is engineered from the flight geometry itself.
Every transition, every rooftop, every route reads as one continuous ascent.
M N LOKESHWAR REDDY, Creative Director
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