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Maison 85 — Brand System
What they do
Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial bridge, representing established continental brands.
The challenge
Building a strong identity that supports—rather than competes with—the brands it represents. The system must integrate diverse product origins and formats under one coherent structure.
The strategy
A restrained system focused on structure over decoration. I implemented a dual-use logic:
maison85: For institutional clarity.
m85: A compact mark for operational and logistical efficiency.
The result
A disciplined, scalable framework designed to stay quiet so the products can speak. Design as infrastructure, not expression.
#BrandSystem #VisualIdentity #MinimalistDesign #FoodLogistics #DesignStrategy
Thanks, Madi! Honestly, my favorite part was creating a functional, clear, and consistent brand system that is truly useful for the client. I focused on removing visual noise to ensure the design works as a quiet infrastructure across all brand touchpoints, from physical to digital.
Amazing!
Thank you! Glad it resonates
Amazing work!
Thanks! Appreciate it.
Loveee the colors!
Thanks, Valerie! I’m glad the palette resonates. My goal was to select tones that feel organic and grounded, stripping away visual noise to ensure the colours serve as a quiet backdrop for the products across every digital and physical touchpoint.
You know ball!
Appreciate that, Valerie! Just trying to keep the focus where it belongs: on a system that actually delivers for the brand.
nice work
Thanks, appreciate it.
Looks awesome!
Thanks, Malan! Much appreciated. With M85, I focused on building a system that works without unnecessary noise. Glad the visual logic resonates with another designer.
Loved it!
Thanks, Guy! Appreciate it – the system thinking was key.
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VÉLLE - Minimal Luxury Fashion Brand Identity
A conceptual fashion brand built on quiet luxury and timeless essentials.
What I did:
→ Logo Design (Primary + Secondary)
→ Brand Identity & Color System
→ Product Mockups (T-Shirt, Cap, Tote Bag)
Concept: Less is more. Clean serif typography with subtle accent for premium feel.
Palette: Beige #E8DDD0 / Black #0A0A0A
Full case study on Behance: behance.net/gallery/257321557
Open for freelance projects - DM for fashion branding.
love the minimal direction on this. VÉLLE feels expensive but not loud, the tote and cap mockups are so good
what if your portfolio page was just all of it?
we put every project from our contra profile on one wall for the new apollo studio site.
Really great to see all of your work
New case study is live.
KARMAE is a contemporary fragrance house exploring the relationship between scientific precision and sensory experience. ASTER was developed as the softer side of the brand, combining a restrained visual identity with tactile materials, frosted glass, muted metallics and considered packaging details.
The goal was to create a cohesive brand experience where the identity, product and packaging feel like natural extensions of one another. Alongside the branding and packaging, I also developed the product visuals and final 3D renders in Blender.
A more in-depth look at the concept, design decisions and final applications can be found in the full case study.
Long story short, I really enjoyed bringing this one to life, especially exploring how material contrasts and subtle details could give ASTER its own character while keeping it connected to the wider KARMAE brand.
Beautiful presentation!! and love the product packaging!
