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Maison 85 — Brand System
What they do
Maison 85 is a US-based importer and curator of premium European gastronomy. They act as a logistical and commercial bridge, representing established continental brands.
The challenge
Building a strong identity that supports—rather than competes with—the brands it represents. The system must integrate diverse product origins and formats under one coherent structure.
The strategy
A restrained system focused on structure over decoration. I implemented a dual-use logic:
maison85: For institutional clarity.
m85: A compact mark for operational and logistical efficiency.
The result
A disciplined, scalable framework designed to stay quiet so the products can speak. Design as infrastructure, not expression.
#BrandSystem #VisualIdentity #MinimalistDesign #FoodLogistics #DesignStrategy
Looks awesome!
Thanks, Malan! Much appreciated. With M85, I focused on building a system that works without unnecessary noise. Glad the visual logic resonates with another designer.
Thanks, Madi! Honestly, my favorite part was creating a functional, clear, and consistent brand system that is truly useful for the client. I focused on removing visual noise to ensure the design works as a quiet infrastructure across all brand touchpoints, from physical to digital.
Amazing!
Thank you! Glad it resonates
Amazing work!
Thanks! Appreciate it.
Loveee the colors!
Thanks, Valerie! I’m glad the palette resonates. My goal was to select tones that feel organic and grounded, stripping away visual noise to ensure the colours serve as a quiet backdrop for the products across every digital and physical touchpoint.
You know ball!
Appreciate that, Valerie! Just trying to keep the focus where it belongs: on a system that actually delivers for the brand.
nice work
Thanks, appreciate it.
Loved it!
Thanks, Guy! Appreciate it – the system thinking was key.
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