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Match-Up Branding - into your matcha moment ☁️🍵 full identity + motion project below
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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From 80% outbound to 80% inbound. From $1M to $5M+ in revenue.
I led the visual direction of an AI-powered QA brand from the ground up, transforming a complex product into a clear, credible and compelling brand experience.
Through strategic brand design, web design and digital storytelling, I helped turn the company’s website and identity into powerful growth channels.
The impact:
• Revenue grew from $1M to $5M+
• The lead mix shifted from 80% outbound to 80% inbound
• Brand and web became key drivers of trust, qualified leads and revenue
This case study explores how I built a cohesive visual identity and web experience that strengthened the company’s market position and helped convert attention into demand.
Great work!!
ketchup has looked the same for decades. POMORA was designed to make the category look again.
brand identity and packaging system for a contemporary ketchup brand, built on one conviction: a classic product with genuine quality deserves a visual language that shows it before the bottle is even opened.
bold red palette. organic tomato-inspired forms. packaging designed to stop someone on a shelf full of familiar bottles.
the tomato deserved better packaging. finally.
The organic tomato-inspired forms against a shelf of straight-sided bottles is the real move — it doesn't just look "premium," it breaks the silhouette pattern shoppers scan past on autopilot. Standing out on-shelf is a shape problem before it's a color one.
What direction do you think will be more successful?
1. Bright colors, sans serifs
2. Calm, restrained, serif
I think demand is returning for calm, restrained design. Sophisticated but calm colours, elegant typography
29 voted
74%
10 voted
26%
39 votes
Closed
2 all day