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Beanie & Clover - Mascot Character Branding & Illustration
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Just finished building a new concept site for VALÉRIE as part of the Squarespace Make It Real Challenge!
The goal was to reflect the brand’s "Muted Earth & Shadows" vibe, focusing on cinematic visuals, clean layouts, and honest materials. I relied heavily on Finish Layer tools to bring it to life without code. Used Block Animations and Transforms to give the staggered galleries subtle scroll motion, and Stacks to keep the editorial typography and product grid perfectly aligned across all devices.
Link and password to check out the live site are below!
https://studio-1960s.squarespace.com/
Password: 1960sstudio
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Gulp Juice - Brand Identity and Social Media Kit Design
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There’s a loud narrative that AI image generation is ruining commercial design, that it’s just “lazy editing” or a cheap shortcut. This visual for 'LMNR' tells a completely different story.
The background, the majestic amethyst base, and the futuristic reflections weren't shot in a studio or meticulously manual-brushed for hours. They were engineered using CapCut’s AI generator. But here is the catch, the AI didn’t magically know how to balance the bold cyan-and-purple ambient light, nor did it understand how to maintain the strict physical integrity of the product bottle. That required precise prompting, strict composition logic, and an uncompromising visual taste.
AI is just a tool. In the hands of an amateur, it looks generic. In expert hands with sharp creative direction, it builds entire universes in seconds.
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