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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
Love the output!
Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas
Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
It's beautiful...
Well done
AI Creative Director & Consultant
For the past two years, I've worked with brands and artists at the edge of what AI can do by testing, combining, and refining tools and workflows to find what actually works, not just what looks impressive on the surface.
Some experiments succeeded. Others failed. Every one taught me something. The piece I almost didn't publish often became the one that resonated most.
That process gave me a real understanding of where AI creative work stands today and where it's headed. I stay ahead of the latest tools and techniques, but I filter for what creates value, not what's trending.
From the first spark of an idea to final delivery, I help brands turn concepts into high-quality AI content and campaigns.
Looking for strategy and guidance on where AI fits into your brand? Let's talk.
Looking for someone to create exceptional AI content for you? Let's work together.
Awesome mate!!!!
