A diamond you cannot touch has to be sold by the screen. So the website had to do what a velvet tray does in a showroom: slow the eye down, show the stone honestly, and make spending thousands of dirhams feel calm rather than risky.
Luxury design is not a style choice in this business. It is the reason the price makes sense.
We built Etika Jewels on WooCommerce with that as the brief.
Eight curated collections, photography at full fidelity on a page that still loads fast, AED, USD and SAR at checkout, wishlist and quick view,
WhatsApp for the one question people always have before they commit, and worldwide shipping written into the buying flow rather than hidden in a policy.
The store holds a 5.0 Google rating.
Client came back in 2026 for her group's second site. "Couldn't wish for a better partner to my business," she wrote, and I have kept that line.
If you sell something people must trust before they can touch it, the website earns that trust first. That is the work I like best.
Solea came to us in September at seed stage with a clear idea: scheduling is the core business problem, and AI is the right tool to solve it. They needed a design partner and within 24 hours of our first call, we completed a design test to prove we could move at their pace.
After launch, pest control businesses using the platform started running more appointments per day with the same headcount and reported a 10x ROI on the switch.
Solea signed their first national customer within 6 months, raised a $10M Series A, and we are continuing with them into the next phase.