A beautiful Shopify store is great. But does it make people want to shop?
Take a look at my latest e-commerce design project for Amora Renae, a luxury hair extension brand.
I wanted the experience to feel as premium as the products themselves.
From the bold pink hero section and elegant product collections to the detailed product pages and responsive layouts, every design decision was made to bring the brand's identity to life while keeping the shopping journey intuitive.
But here's where I need your honest opinion:
If you were the customer visiting this store for the first time, what would catch your attention first?
The homepage and overall visual identity 🎨
The product presentation and collections 🛍️
The product page experience
The mobile shopping experience 📱
And for the designers here, what would you improve?
I genuinely want to hear different perspectives. Let's talk design, user experience, and what makes an online store memorable.
The pink hero with both models sells the brand instantly. My one change: the four collection tiles look nearly identical, so I'd add length or texture right on each tile to help shoppers choose faster.
The gap between inspiration and checkout should be 0. Here is my latest e-commerce interaction design.
When users see a cool mood shot, they shouldn't have to guess what's in it or go digging through menus.
Would you use this on your store? Drop your thoughts below!