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Stop Sending Cold DMs
Unpopular opinion: Most freelancers don’t have a "client" problem. They have a "positioning" problem.
We’re told to "hustle" and send 50 cold pitches a day. But constant hunting makes you a commodity. It forces you to compete on price, not value.
The shift: Stop trying to be "found" and start becoming impossible to ignore.
Cold outreach: You are a beggar.
Inbound authority: You are the expert.
If you spend more time chasing leads than building a profile that attracts them, you aren't building a business—you're just working a high-stress sales job.
Build a brand that does the selling for you while you sleep.
Want more "no-fluff" freelance strategies? 🚀 Follow me for daily tips on scaling your income
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
The gap between "freelancer who does great work" and "freelancer who builds something that compounds" isn't talent.
It's not marketing either.
It's just not deleting the thing you already made.
I spent years rebuilding the same frameworks from scratch on every client project. Same positioning docs. Same guidelines structure. Same strategy templates. Delivered, closed, forgot, repeated.
Last week I finally packaged all of it.
Wrote about why it took me this long in this week's BRIGHT Method.
linkedin.com
Your Client Work Is Already a Product. You Just Keep Deleting It.
I had a bit of a moment last week. I was going through old project folders — brand strategies, positioning docs, naming frameworks, guidelines decks — and it hit me how dumb I’d been.
Such a sharp way to frame this.
Took me a while to realize how much valuable work I was ‘resetting’ instead of compounding.
Working with US 🇺🇸 and World clients as a designer from Argentina 🇦🇷 changed me more than I expected.
🤔 What’s something you had to adjust when working with clients abroad?
I thought the challenge would be the design itself. Bigger brands, faster timelines. But that wasn’t the hard part, it was communication.
I remember replying to emails with things like, “I’ll try to have it by Friday.” To me, that meant commitment. But over time I realized that in most abroad teams, that sounds uncertain. They don’t want “I’ll try.” They want “Yes, confirmed.”
It’s not about being cold. I had to adjust and be more direct. Once I did, everything flowed better.
Working across cultures hasn’t just made me better at design, but made me more decisive and more confident in how I communicate.
Thats interesting! any other insights you've had?
It’s my birthday today!
At 24, I thought I'd have it all figured out by now.
At 34, I've figured out that nobody has it figured out.
We're all just winging it and hoping for the best
Happy birthday bro!
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