Automated Post-Purchase Email Flow Boosts Trustpilot Reviews

Automated Post-Purchase Email Flow Boosts Trustpilot ReviewsAutomated Post-Purchase Email Flow Boosts Trustpilot Reviews

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Timothy Olukoya

• 12h

Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.

The Challenge The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.

What I Built A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:

• 1–3 stars → Private Google Form for internal feedback ("what went wrong?") • 4–5 stars → Directly to the brand's Trustpilot page for a public review

Key design decisions: → Triggered on fulfillment, not order placement (accuracy) → 5-day delay before first email (genuine product experience) → Follow-up sent only to non-clickers after 5 days (deliverability) → In-email poll to reduce friction before intent is captured

Results ✔ 7 verified Trustpilot reviews collected ✔ 6 five-star ratings · 1 four-star rating ✔ 0 negative reviews published ✔ Fully automated — runs on every order with no manual effort

Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.

Check it out

Klaviyo Shopify Stripo

Post-Purchase Review Collection Flow (Trustpilot)

pro

• 11h

nice work

Timothy Olukoya

• 11h

Much appreciated :

Timothy Olukoya

• Mar 29

I built a post-purchase email flow to help a new brand collect authentic product reviews through Trustpilot. The flow is triggered on order fulfillment to avoid inaccuracies from placed-order triggers and ensure only delivered products receive review requests. A 5-day delay allows customers time to use the product before sharing honest feedback. To increase engagement, a follow-up email is sent 5 days later if the initial email was not clicked, ensuring a second touchpoint without over-emailing engaged customers.

Email Marketing Email Automation Email Newsletter Writing Kit Klaviyo Stripo

Andrew Jackson

• Mar 30

Why is this better than Beefree and Designmodo? It’s surprising that the partners are them rather than Beefree or Designmodo.

Framlix Studio

max

• Mar 30

Homepage design of our Framer eCommerce project fully integrated with Shopify using Framer Commerce. Framlix goal was to make clean and modern website but making sure it stand-out on market. 💬 Have we achieved that? Let us know in comments!