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New drop: Falcon 🦅 — an exclusive, engraving-style brand identity
system, for people who want their brand to look like it's been
around since 1887 (even if it launched last Tuesday).
Full pack: bird marks, 6 logo lockups, 4 monogram styles, frames,
dividers — all in one moody, hand-illustrated system.
The twist: this is an EXCLUSIVE license. The moment someone licenses
it, it's pulled from sale for a full year. So if you buy it, your
competitor literally cannot show up next month with the same falcon
on their wine label. (We checked. It's not possible. We removed it.)
$349/year. One buyer at a time. First come, first branded.
brandidentitylogodesignengravingstyleBrand DesignDigital illustrationIllustrationAdobe IllustratorProcreate
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
Being your own client is such an accurate way to put it, that's exactly the trap. The bird stamped across the napkins and bread cloth already feels lived in. What made you finally decide it was done enough to post?
We're building out our case studies for a website refresh, and it's reminded me how much I love creating brand worlds for our clients.
There are so many new tools now to show a vision rather than just explain it. It can feel overwhelming at times, but honestly? I'm excited by what I get to make every single day.
We've helped so many incredible founders and businesses reposition, refresh and rebrand that I often forget to stop and look back at it all.
Feeling genuinely grateful for the variety of work we get to create.
A lot more to come!
WEN?!
Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York.
The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble.
Poco a poco means “little by little.”
That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city.
The identity grew from three ideas: origin, adaptation and community.
Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get.
Little by little. Bite by bite.
View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco
Great looking identity!