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Brand Identity: IVANA ✨
IVANA is a bespoke Pakistani party wear house based in Karachi, working entirely on a made-to-order model. No catalogue, nothing restocked, and every piece cut for one woman and one occasion.
The identity had to match that positioning: quiet luxury over loud branding, where the craft speaks and the mark stays out of the way.
What I built:
🤎 Color system. A warm, tonal palette (cocoa, espresso, camel, sand, ivory) designed to sit behind the clothing, not compete with it.
✨ Wordmark. A high-contrast serif logotype with one quiet signature detail: the A set as an inverted apex, mirroring the V.
👑 Typography system. An editorial display serif paired with a light, wide-tracked sans for labels and body copy.
✨ Applications. Packaging, hang tags, and a full web identity built around the same restrained, tonal language.
Still evolving as the brand extends further into digital and packaging.
this take on quiet luxury is so fresh, the way the teal shade plays in truly makes ivana feel a cut above the rest. simplicity with personality is always a win!
Thank you so much for your feedback Nicolette. Much appreciated.
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