Another round of mockups exploring the world of fruity, fizzy, slightly ridiculous refreshment.Another round of mockups exploring the world of fruity, fizzy, slightly ridiculous refreshment.
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Beverage is the category where mockups flatter the most — three cans on a clean gradient always look good, then the shelf puts twelve competitors either side and the flavour coding has to do all the work at two metres. The fruit illustrations look like they'd hold up there; have you tested the range in a crowded shelf render?
I myself love the pink! I wanted to have a strawberry flavour but not something like a regular strawberry drink , I want it to be poppy playful and different.
I changed the color to deep pink instead of usual red.
These mockups look really nice, Karan! The photorealism on the environments is incredible. Just out of curiosity, was any AI used in the workflow for this, or is it all pure Photoshop magic?
The playful flavor world comes through, and the deep pink strawberry call is the right instinct since it breaks from the default red. What I would pressure-test next is the flavor hierarchy at thumbnail size, because on a phone or a crowded shelf the color has to name the flavor before the type is even legible. Fun set.
The way the editorial grid lets Teri’s work lead while the oversized name anchors the page feels beautifully restrained. Nice balance of art direction and a usable Webflow portfolio structure.
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.