BLAIRE | Brand Identity & Packaging

Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.

The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.

Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.

A closer look at some of the applications that brought the Blaire identity together.

Great job. I like it.

Lama Jouni has always lived in that space between ease and precision, essential pieces with enough attitude to never feel basic. The work started by finding a symbol that could hold that tension. Built from the letters themselves, the emblem was shaped through curves and proportions until it became one complete form, carrying a subtle 70s–90s fashion-house character. From there, the same logic extended across packaging, web and social, giving the brand more cohesion, recognition and depth without disturbing the energy that was already there.

So nice. I like it