Sustainable Dog ID Tags: Discover Fetch®'s Design Innovation

Sustainable Dog ID Tags: Discover Fetch®'s Design InnovationSustainable Dog ID Tags: Discover Fetch®'s Design Innovation

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Diana Shchurova

• 13h

Hi, Contra! •ᴗ• I’ve just published a new project — Fetch®, a self-initiated brand identity concept for dog ID tags made from recycled plastic.

The identity explores how sustainability can feel playful, tactile, and full of personality — turning discarded plastic into something practical and worth keeping. I’d love to hear what you think! Check it out

pet brandidentity graphicdesigner

a link to the video instead.

Fetch® — Design of Recycled Dog ID Tags

Adobe Illustrator

Adobe Photoshop

Figma

Brand Design

Packaging Design

Product Design

Adeyemi Lateef

• 11h

Grate work

Diana Shchurova

• 2h

Thanks!)

Abdul Rehman

pro

• 13h

Amazing project.

Diana Shchurova

• 13h

Thank you!😊

Lynksen Digital

pro

• Jul 7

How do you turn a brand mascot into a visual system people actually remember?

🐆 Our lynx represents sharp thinking, curiosity, and attention to detail. For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.

Same identity, different emotion.

Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨

Adobe After Effects Adobe Illustrator Figma Visual System Designer Brand Design Logo Design brandidentity

António Ribeiro

• Jul 7

I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃

Kirsty Pitcher

• Jul 7

MILKISH. A Plant based milk brand with simple ingredients and playful personality.

As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.

I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.

Final mock-ups produced using AI, all designs are my own.

Brand Design Creative Design Creative Product Management Canva

Maty Sandoval

max

• Jul 9

The little character sculpture is what sells the "playful" part for me — a lot of plant milk brands stop at packaging and never build an actual mascot. Stepping outside your usual beauty/skincare lane, was the hardest part the illustration style itself or figuring out a color system that could scale across flavors?