Hi, Contra! •ᴗ•
I’ve just published a new project — Fetch®, a self-initiated brand identity concept for dog ID tags made from recycled plastic.
The identity explores how sustainability can feel playful, tactile, and full of personality — turning discarded plastic into something practical and worth keeping. I’d love to hear what you think!
Check it out
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.