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Hekaya Archive
Heritage Fragrance Identity
Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.
Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.
This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative
Lovely work
Thank you Bella
I can smell the design through my screen. Clean work💯
Appreciate that, Shivil.
Had to goat it !
I lobe the arabic x English blend that nit all brands have success doing
Details are on point !
This feels less like a fragrance brand and more like a story you can actually hold. Beautiful direction.
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Designed by :- Orbix Studio
Tools: Figma · Illustrator · jitter
#BrandIdentity #SkincareDesign #PackagingDesign #LogoDesign #BeautyBranding #ContraFreelance #BrandDesign #VisualIdentity
Amazing Branding ✨
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