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Hekaya Archive
Heritage Fragrance Identity
Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.
Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.
Lovely work
Thank you Bella
I can smell the design through my screen. Clean work💯
Appreciate that, Shivil.
Had to goat it !
I lobe the arabic x English blend that nit all brands have success doing
Details are on point !
Thank you, Walid! The Arabic-English blend took a lot of back and forth to get right, so this means a lot.
This feels less like a fragrance brand and more like a story you can actually hold. Beautiful direction.
Thank you, Ateeb! That’s exactly the feeling we were going for. Really glad it comes through!
Great & Lovely Work, Very Professional
Thank you, Zohaib!
The sailboat mark paired with the Arabic script gives it real weight, and the deep blue and rust color pairing across the packaging feels aged in a good way, like it belongs on a shelf that's been there for decades.
Thank you, Rafee! That’s the exact feeling we wanted, something that feels like it’s always existed rather than something new.
True design 🥂
Goated
Thank you Emmanuel!
This is beautiful
This is not a generic design. It's defining brand identity
😊 😊 😊 💯 👍
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