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How important is the custom typeface?
Custom fonts are my favourite way to add personality to a brand identity, and I'm really enjoying creating handwriting typefaces at the moment. After sketching on paper and then bringing my forms into Procreate, I then go on to vectorise in Illustrator. For simpler fonts, I use Fontself to set up my fonts.
If you've not made a font before, it's one of the most enjoyable processes (and handwriting is a great place to start as you don't have to think about matching your serifs or perfecting your line weights).
What's your favourite type project at the moment?
I'm noticing more and more messy/scrawly/scratchy fonts in brands and online. Is this another example of how we're becoming more drawn to the handmade?
Nice work
Such a cute font😍
thank you so much!
Creative work.
Nice Fonts
Well done! ⭐
Handmade type really does add a different kind of personality. The imperfect bits are usually what make the brand feel memorable.
for sure!! I am always drawn to handwriting fonts and hand drawn brand elements etc.
adorable, i love the truly human touch of a typeface that's handwritten!
thank you so much!
The fact you enjoy creating custom font meh, gudus to you
lol are you not a fan?
Big one lol
Looks so "handy" 😍
haha love that! thank you!
Looks creative
This is such a cute font and I think custom typefaces can add a very personal touch to a brand.
thank you so much, and 100% agree! they definitely don't look sleek or professional, but way more 'human' and personable.
Thats a interesting thingggg
Hand made fonts are considered unique and though not always as flawless as computer fonts they give a personal atmosphere
for sure, definitely best for more 'personable' brands that don't need to look as modern or professional.
This is really cool; thanks for sharing your process!
the paper-first step is why they feel human
100% agree!
Beautiful!!!
love it
good font for kids book or printing stuff
OMG this font its made to give personality to anyone using it! lovely font😍
Very polished and professional design
A custom typeface can give a brand a distinctive voice and make it more recognizable across its touchpoints. It becomes part of the identity, not just a visual detail.
Looks nice
beautiful
Hand-drawn type is the one brand asset a competitor cannot lift from a library, which is exactly why I lean on it. The scrawly trend reads to me as fatigue with geometric sans everywhere, people want a human hand back in the mark.
My favourite recent type project started with a photograph of a handwritten phrase I found on a wall. I used the existing letters as a foundation, analysed their construction, and designed the missing Cyrillic characters, numbers, and punctuation while preserving the personality...
I love this!! I can imagine it is really satisfying to design for the Cyrillic alphabet because it's so geometric. Is this available to use somewhere? I'd love to test it out!
I've been collecting photos of handwriting I find on my walks (usually it's lost homework/shopping...
Thank you so much, this made me smile! 🥹 It’s actually a lettering project I created in Figma, so it isn’t an installable font yet — but knowing you’d like to try it makes me want to turn it into one!
I love your idea of collecting handwriting on your walks. There’s something so...
Amazing 👏
Nice Work
nice
The sketch-to-Procreate-to-Illustrator pipeline makes sense for keeping the hand feel intact, and Fontself for the simpler builds is a smart shortcut so you're not over-engineering type that doesn't need full font production. On the scrawly/handmade trend, I'd guess it's partly...
I think custom typefaces are extremely important ! They immediately evoke humanity in an identity and can connect in ways standard typefaces won’t, even if it’s a great type choice… Type selections and designs that are clean and structured can easily be dumped into the AI-generated bucket but organic forms can’t.
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This is a cute font.
If you are seeing this pls dont scroll, kindly repost this too. You will help me a whole lot.
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How important is the custom typeface?
Custom fonts are my favourite way to add personality to a brand identity, and I'm really enjoying creating handwriting...
Strong message; great reminder that a website should build trust and guide people toward action, not just look good.
There are some designs that AI just cannot beat.... YET
When does a hand-drawn logo make sense for a brand?
In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and...
The tell is editing, not rendering. AI can imitate a hand-drawn style all day, but it cannot decide which three marks to keep and which forty to throw away, and that restraint is what makes an identity like this feel intentional instead of generated.
A brand is more than a logo, it's the experience people remember.
This identity was crafted to communicate trust, clarity, and a modern digital presence through a clean visual system, thoughtful typography, and a cohesive brand language.
Every detail is designed with purpose. ✨
What does this brand make you feel? 👇
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