Framing wellness around everyday rituals instead of big promises is a smart positioning choice. The identity feels calm and grounded, which is exactly what this space needs.
Thanks Timothy! Wellness packaging tends to over-promise, so I kept the palette and type quiet and let the pumpkin shape carry the personality. Good to hear the calm tone reads.
Thanks, Rafee! The oversized wordmark grew out of the pumpkin idea: once the bottle sat on it, a big confident mark was the one thing that could hold its own against that shape while keeping everything else quiet.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.