pro
Branko Rosic
Art Director & Senior Designer driven by visual ideas
New to Contra
Branko is ready for their next project!
Created social media and paid ad creative for MyBestHeart, translating heart-health education and product benefits into clear, engaging visual concepts.
The work explored multiple creative directions for testing, from ingredient and mechanism-led storytelling to product comparisons and lifestyle-driven concepts. Combining strong hooks, approachable health messaging and consistent brand visuals designed for performance.
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Created social media and paid ad visuals for NeuroQ, a brain health supplement for adults 55+. The work translated complex product benefits and science-led messaging into clear, engaging creative built around strong hooks and easy-to-understand visual concepts.
I developed multiple creative directions and variations for testing, combining product storytelling, lifestyle imagery and benefit-focused communication while maintaining a consistent, trustworthy brand presence.
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Designed a recurring Instagram carousel series focused on intentional connection, emotional awareness and reflection. The challenge was to create a calm, premium-minimal visual system that felt human and practical while remaining instantly recognizable across every post.
I developed a flexible carousel structure with strong hierarchy, generous space and consistent visual rules—designed to support clear storytelling while encouraging saves, shares and ongoing engagement.
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Created by McCann Belgrade for Mastercard in partnership with NURDOR, “Together for a Home Every Superhero Deserves” was a purpose-driven campaign supporting the construction of a new parents’ house for children undergoing cancer treatment.
The campaign approached a sensitive subject through optimism and imagination, portraying the children not through their illness, but through the courage, playfulness and dreams that make them true superheroes.
As Senior Designer, I was involved in the campaign from its early creative development through production. I developed the key visual and helped shape its visual direction, while also taking part in the photoshoot and TV commercial production to ensure the campaign idea translated consistently across different media.
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