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One of the first branding projects of last year. Working on a project from your own culture always hits different.
Lusitano Culture Club focuses on bringing tourists lesser-known experiences rooted in Portugal's culture.
The main concept was to modernize what is traditionally known and recognizable from the country- in this case, the Lusitano horse and the street tiles- and blend it with a modern take, updated patterns, typography and imagery.
Wow, this is amazing 😍
Thank you so much, Celia!
There's something different about designing for your own culture versus a random client brief, you already know what feels authentic versus what feels like a tourist's guess. Between the horse motif and the street tiles, which one gave you more trouble to modernize without losing what makes it recognizable?
The horse design was probably the one that gave me a bit more trouble in order to get the proper silhouette. The Lusitano has distinct features, so capturing them in a simplified shape was a challenge because the client didn't want a generic horse design. But I think combining...
Going from a full-body horse with ornamental elements down to something that reads instantly is a big jump, most of that work probably happened in what you chose to cut rather than what you kept. Was there a version partway through the iterations that felt close but still didn't fully click?
Hard to say. The full-horse idea with ornamental elements was meant to read as a full tile (a direct representation of the traditional tile shapes and composition), but it didn't work as a logomark because it was too complex. Client feedback was crucial. We moved to a cropped...
Thank you 🙌
great work.
Thank you, Ahsan 🔥
Amazing work🔥👏👏
Thank you 🙌
Creative work
Thank you, Rahman 🙌
ok the yellow against the black is so good. is that mark based on a tile pattern?
Thanks, Ajibola! Yes. The colors and shapes are directly based on tile patterns. The logo is meant to be a direct translation
Thank you, Vivek!
Super cool trailer Tiago, amazing work! 🎉
Thank you so much! 🙌
This is 🔥
Thank you, Jitinder! 🙌
One of the best designs I’ve seen today. Really solid work 👏 Modernizing cultural heritage elements without losing their identity takes immense skill.
Thank you, Boluwatife! That's a huge compliment. Really appreciate it! 🙌
Very polished! 💎
Thank you so much! 🙌
This is good and amazing
Thank you, Adeokun! 🙌
Designing for your own culture instead of a random client brief must hit different, love that framing. Curious how people back home reacted when they saw the modern take on the horse motif and the tiles, did it land the way you hoped?
Thank you, Maty! The client was super happy with the result. Not sure about the impact after the project was delivered.
Wow these look really clean!
Excellent work, man.
Thank you! 🙌
Amazing🔥
Thank you, Amina! 🙌
A well-thought-out design that clearly solves a real business problem.
Thank you, Samuel!
What an eye-catching concept! Super useful and innovative design.
Thank you! 🙌
Omg this logo feels awesome in first glance, Do you have the full case-study of this project? I would love to see!
Thank you! Yes. You can find it on my profile, or in the following link: https://www.behance.net/gallery/223832687/Lusitano-Culture-Club
Went through this, As expected this was great💯
Thank you 🙌
Beautiful
Thank you, Louis!
You are welcome
Great work!
Thank you, Enmanuel!
Nice work, everything blends really well.
Thank you, Nabeel!
Thank you for the kind words 🙌
Really like the artisan style mark! 🤩👌
Thank you, Vijay!
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An independent concept exploring what a Champions League ball could look like through Nike’s visual language.
The idea starts with a star containing a Swoosh in the negative space, then extends into a complete ball system using Nike’s existing panel construction.
Designed and animated with Spline, After Effects, and a custom 3D ball tool built for the project.
Unofficial concept. Not affiliated with Nike or UEFA.
This is very well thought of and creative
Turin's biggest run club has no website to book and see events
So what do you build when 150+ people show up every Thursday and the whole thing runs on Instagram stories and WhatsApp threads?
For the @Lovable challenge, I built Endorphin's site and their booking system
I started with their reality.
I went through everything they publish. No website. Stories, a Linktree, two WhatsApp groups. 150+ people at the season opener, around 11K followers, nights with Nike and adidas. "Can I come?" arrives as a DM, and every answer is typed by hand.
Strategy before screens.
Endorphin isn't a logistics problem. The product is connection, and the run is the excuse. So Thursday stays booking-free: "I'm coming", one tap, a signal and not a reservation. Real booking exists only where spots are real: the drops. Brands get their own door. The crew gets one room instead of an inbox. The real power is behind "add every thursday to you calendar" button.
Every state designed in Figma before I touch Lovable.
Calendar, carousel, full, waitlist, booked, past. The molecule. The formula. One visual language: black, volt yellow, mono labels.
Lovable gets a spec, not a wish.
One prompt at a time, with the Figma design system: sizes, colors, timings, easing. I check the result against my board before I send the next one.
Details that make it feel like the club.
Endorphin is a molecule, so the homepage have one. Every dot is a moment from a Thursday. A "Your move" card asks three taps before any form, so you see people like you before you see a pass. Then you slide to claim it.
First time?
Live website and book page:
https://endorphin-spark-flow.lovable.app
Find the black flag.
Full walkthrough ( sorry for the length, too much to say : )