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Some food brands play it safe. Norii was designed to do the opposite.
Bold red, warm yellow, a wavy wordmark that moves like noodles in a bowl, and a brand voice confident enough to put "the good kind of mess" on a loyalty card. Every touchpoint chopstick sleeves, takeaway bags, hanging signage, and sticker collateral is built to feel like the same world from street level to tabletop.
"Your 8th's on the house." Even the reward mechanic has personality.
This is restaurant branding that works as hard outside the door as it does inside it.
Does this make you want to find the nearest Norii? 👇
Tools: Illustrator · Figma
#FoodBranding #BrandIdentity #PackagingDesign #LogoDesign #RestaurantBranding #ContraFreelance
Really like how every touchpoint reinforces the same personality. That's what turns a visual identity into a memorable brand experience
Amazing Branding ✨
Amazing work
Mind-blowing work, keep creating awesome stuff.
Thank you so much! Really appreciate the encouragement. More exciting work is on the way!
Really nice balance between visual interest and clarity.
Thank you! Glad that balance came through it was one of our key design goals.
Impressive Work
thanks a lot
Good work and noticably different/bold design!
"The good kind of mess" as brand voice on a loyalty card is such a specific choice, most food brands would never let messy be part of the pitch. The chopstick sleeve and takeaway bag consistency is what actually makes it feel like a system instead of a logo slapped on packaging.
the design a lone can make someone want more
Nice Design btw
Orbix amazing work
nice work
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