Brand in a Week is our intensive branding sprint — designed for founders who are ready to move fast without cutting corners. In just five days, we go from discovery to a complete brand identity: strategy, visual direction, logo, colour palette, typography, illustration, and everything in between. JENGZ came to us with a bold vision — to make loquat iconic. In a week, we built them a brand to match. From the hand-lettered logo with hidden loquat details in the letterforms, to colours, typography, illustration and Lolo — the singing bird farmer mascot who brings the whole world to life. We also had time to design ready to launch assets (packaging for 4 products and social media templates) The result? A brand that's ingredient-obsessed, naturally cool, and built to stand out on shelf, online, and everywhere else. Jeff loved it so much, he signed on for the website before the week was even out.

Loveeeee

This is a selection of rejected logos from some of my most recent branding projects. Some of those projects had multiple logo iterations, where we explored various ideas and styles, but we ended up moving in different directions. Although, I'm still satisfied with this collection and the effort that went into every single logomark.

Sharing the rejects is an underrated portfolio move. The range of exploration across a project says a lot about how you think, not just which direction got chosen.