Explore Creative Rejected Logos from Recent Branding Projects

Explore Creative Rejected Logos from Recent Branding ProjectsExplore Creative Rejected Logos from Recent Branding Projects

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Tiago Machado

pro

• 16h

This is a selection of rejected logos from some of my most recent branding projects. Some of those projects had multiple logo iterations, where we explored various ideas and styles, but we ended up moving in different directions. Although, I'm still satisfied with this collection and the effort that went into every single logomark.

branding logo brand

MD Rafee Alam

• 11h

Sharing the rejects is an underrated portfolio move. The range of exploration across a project says a lot about how you think, not just which direction got chosen.

Boluwatife Delight

• 14h

Nice work as usual

Tiago Machado

pro

• 14h

Thank you, Boluwatife 🙌

Daniel G Bright

max

• Jun 16

Some of my personal favorite logos I made

Logo Design Brand Design

Steve Lemuel

pro

• Jun 16

Hollyy! Few of the coolest logos I've seen so for. So cool @BrightStudios®

KHRYSTYNA SHYLO

• Jun 17

I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project. It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand. I’d be curious to hear your thoughts on the result. 😊

Adobe Illustrator brandidentity Brand Design Logo Design

Rada Hnedova

• Jun 17

As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍

Filip Panov

max

• Jun 16

The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.

The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.

The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders. You can see full project here You can see the final selected direction. Thanks for the feedback in advance, much appreciate your support.

creativeintelligence Brand Design Adobe Illustrator