Brand in a Week is our intensive branding sprint — designed for founders who are ready to move fast without cutting corners. In just five days, we go from discovery to a complete brand identity: strategy, visual direction, logo, colour palette, typography, illustration, and everything in between. JENGZ came to us with a bold vision — to make loquat iconic. In a week, we built them a brand to match. From the hand-lettered logo with hidden loquat details in the letterforms, to colours, typography, illustration and Lolo — the singing bird farmer mascot who brings the whole world to life. We also had time to design ready to launch assets (packaging for 4 products and social media templates) The result? A brand that's ingredient-obsessed, naturally cool, and built to stand out on shelf, online, and everywhere else. Jeff loved it so much, he signed on for the website before the week was even out.