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I’ve been volunteering for CreativeMornings/Lausanne for over a year now, and it’s been such a fun and inspiring journey ✨
I like to think of it as a small local TED Talk, with great coffee, delicious breakfast, and a really lovely sense of community.
Over time, I’ve created quite a few posters for the events, so I thought I’d share a little roundup here. I’m very grateful to be part of something that celebrates creativity, connection, and the people who make this city so inspiring. And I’m already looking forward to all the beautiful events still to come.
This is soooo cool! Also because I've been to Lausanne to visit a friend and poster design there on the streets is just top level, made me super happy every time I saw a new one.
Yeah you’re so right! Swiss design is top notch everything is so curated here!
Hope you enjoyed your stay in Lausanne 😊
Obsessed 🤩
Thanks Bella 😄
Wow, these are beautiful. What would you say is the biggest takeaway from that year?
Thanks! I'd say not to be afraid to experiment 😃
😊
If you’re participating in CreativeMornings Las Palmas, text me! 😻
That’s cool do you go often?
Just a couple of times!
Love the system you have created for the events 👏
Cool
The network for creativity
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Sometimes a small detail can shape the entire identity.
An architecture and interior design studio, wanted a brand that felt more approachable within the industry.
One small detail became key: the dot in the name.
Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.
That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.
Do you usually find concepts in small details like this, or start from something bigger?
branddesignerbrandingstudioarchitecturebrandingBrand DesignBrand StrategyAdobe IllustratorAdobe InDesignFigma
The colors are so perfect!!!🔥 🙌
I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
Currently building an iOS app called Makely — a project organizer for turning video inspiration into actionable plans.
The core idea:
You find a renovation or DIY video (even without a proper description), share it to Makely, and the app uses AI to break it down into:
• materials (with estimated cost)
• tools required
• step-by-step phases
So instead of just saving content, you can actually execute the project.
Design-wise, I’m exploring a more playful, character-driven system combined with bold colors and simple UI flows — aiming to make something that feels approachable but still structured and useful.
Would love feedback from designers on:
• overall visual direction (too playful vs. balanced?)
• clarity of onboarding flow
• how the illustrations work within a product UI
Trying to refine this before App Store launch.
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