AI built the foundation. Human instinct built the brand. 🏛️✨

Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.

As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.

The "Human by Design" Pivot: While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.

From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.

AI is the spark, but human taste is the fire. 🔥

@envato @envatotuts

#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign