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Taste Test
One mountain, two ways to escape it.
One is timeless and warm: timber and stone, snow on the roof, firelight glowing against a winter dusk.
The other is clean and modern: glass terraces stacked above the clouds, an infinity pool meeting the peaks in perfect silence.
One wraps you in the classic. The other opens you to the view.
Which retreat calls you higher? 👇
#brandconcept #luxuryhospitality #artdirection
6 voted
67%
3 voted
33%
9 votes
Closed
Above the clouds
The Alpine House one
I will pic alpine house
the alpine house has my vote! something about the blue is so calming.
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I’m exploring two homepage hero directions for the Alpine Summit website I’m working on and testing which visual direction feels stronger.
Both concepts are built around the same event: a premium alpine gathering in Lech, Austria for the 2027 TwinFocus Alpine Summit.
Direction 1 feels more refined, editorial, and invitation-like.
Direction 2 feels more immersive, cinematic, and destination-driven.
That’s the tradeoff I’m thinking through:
Direction 1: elegant, editorial, refined
Direction 2: immersive, cinematic, atmospheric
Since this site is for a luxury alpine event, the hero needs to feel premium while still making the destination feel exciting.
Which direction feels stronger for an event landing page?
47 voted
57%
35 voted
43%
82 votes
Closed
White one stands out and feels fresher. The dark one is nice too, just a bit more expected.
A very tough call tbh! But its B for me. the dark background makes the wallet pop way more.🙌
A brand refresh doesn’t always start with one “perfect” direction.
For Memorabl, I explored two very different homepage routes, both built around the same idea but with totally different personalities.
Option🅰️: Warm + playful
Soft neutrals, orange accents, layered photography, and a more expressive feel.
Option🅱️: Bold + editorial
A stronger pink palette, cleaner composition, larger typography, and a more polished look.
Since I was also refreshing the brand, I wanted the client to see how far the identity could stretch before choosing a direction.
Same product. Same goal. Two very different first impressions.
Which one would you choose and why? 👀
9 voted
64%
5 voted
36%
14 votes
Closed
I’ll go with option A, because it’s highly all the elements in your hero, and color combination goes very well all together.