The BC Children's Hospital (BCCH) struggle with navigation across their 1M+ square foot campus, leading to confusion, stress, appointment delays, and clinic disruptions due to varied signage and numerous facilities.
Our team, 6-Bit Studios, developed an AR navigation app MVP for BCCH, targeting parents, children, and youth, with a focus on accessibility to improve navigation, reduce stress, and prevent appointment delays.
Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?