When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.
Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.
The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.
This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.