From bean to brand. ☕✨ KIN is a cold brew coffee brand built around one idea

From bean to brand. ☕✨ KIN is a cold brew coffee brand built around one idea — that the best coff...From bean to brand. ☕✨ KIN is a cold brew coffee brand built around one idea — that the best coff...

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Marta Wasilewska

• Jul 27

From bean to brand. ☕✨ KIN is a cold brew coffee brand built around one idea — that the best coffee moments are never really about the coffee. They're about who you share them with. I modeled and animated the coffee beans in Blender, then built the full brand identity around that same energy — bold, tactile, impossible to ignore. Blender 3D | Brand Identity | Packaging Design

Completed work

Brand Design Packaging Design Product Design Adobe Illustrator Blender freelancerlife branding graphicdesign

Eric Moore

pro

• Jul 27

The animated beans make the product itself part of the identity. Did you build the Blender motion first, or develop it alongside the packaging?

Marta Wasilewska

• Jul 27

Together with designing the packaging, I first dealt with the pattern and the packaging itself, and only later with the 3D animation :)

Eric Moore

pro

• 2d

That sequence makes sense. Starting with the pattern and packaging gave the later animation a visual system to follow.

Khadija Design

• 2d

Great creative direction. I love the overall vibe. ✨

Marta Wasilewska

• 1d

Thank you so much!

Nafiul Badhan Nafi

pro

• 1d

Branding is all about clarity, and this nails it.

Marta Wasilewska

• 1d

That's what my job is all about :)

Maty Sandoval

max

• 15m

Modeling the beans in Blender instead of just photographing them is a bigger technical lift than most brand identity projects call for. What made you reach for 3D from the start instead of shooting photography and layering motion on top later?

Samuel O

pro

• Jul 23

AI built the foundation. Human instinct built the brand. 🏛️✨

Reposting my submission for the #envatochallenge: a complete luxury visual identity and promo for House of Racky.

As a brand designer and video editor, I used @envato as my primary toolkit to explore what happens when AI speed meets human taste.

The "Human by Design" Pivot: While AI generated the initial abstract shapes, the raw output lacked soul, structural balance, and usable typography. I stepped in as the director—stripping out the cold machine layout, manually rebuilding the geometric logo grid in Illustrator, and pairing it with a high-prestige typography system to create real emotional connection.

From there, I brought the identity to life using Envato Elements for cinematic stock B-roll, realistic mockups, and layered sound design.

AI is the spark, but human taste is the fire. 🔥

@envato @envatotuts

#envatochallenge #humanbydesign #houseofracky #brandidentity #videoediting #logodesign #motiongraphics #graphicdesign

Samuel O

pro

• Jul 17

Envato AI gave me a house. It took human instinct to turn it into a home.

For the #envatochallenge, I wanted to put the "Human by Design" philosophy to the test by creating a complete premium brand identity for House of Racky.

My goal was to use Envato’s creative toolkit to push...