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Retro Energy for Feminine Care Packaging
A bold packaging concept inspired by mid-century advertising illustration.
The MIS range combines expressive retro heroines, bright color accents and clear product hierarchy to create strong shelf impact across two formats: daily liners and ultrathin pads.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A visual recipe book that makes homemade dog snacks simple!
I created this concept video inspired by the handcrafted feel of stop motion because it reflects the artisanal nature of homemade dog treats.
I brought the idea to life by generating an image sequence, refining it in Photoshop, and animating it in After Effects before polishing the final result.
Super creative 🔥
Packaging with a Second Purpose.
Instead of creating packaging that would be discarded after opening, the concept explored a format that dog owners would actually want to keep. The sleeve transforms into a reusable dog bandana, turning the packaging into something that remains useful beyond the purchase.
This decision was rooted in the audience itself. For many dog owners, a bandana is something they'll keep, use, and even photograph. Alongside the visual recipe book, which encourages homemade treats using fruits and vegetables already available at home, the packaging reinforces the project's goal of reducing waste.
The project explores how design, as a discipline, can address global challenges like food waste by encouraging the use of fruits and vegetables that are still safe to consume, aligning with the UN Sustainable Development Goal 12: Responsible Consumption and Production.
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Really impressive work. Keep creating amazing designs!🔥