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he idea was to create a premium looking label design using a minimalistic yet bold style combined with advanced printing techniques like embossing and metallic foil which adds to premium-ness of the product.
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Which label direction would you have chosen?
These are two routes I explored for a refillable cleaning products brand. The brief had two clear goals: make the brand more recognizable on the label, and introduce scent-coded colors so customers could actually tell products apart at a glance.
The difference:
Contained: the label content lives inside a bold border in the brand's primary color, making it more eye-catching. The scent name sits large at the bottom.
Open: the label is wider, cleaner, more minimal. The scent name sits just below the logo.
Which one works best for you and why? Vote below and once the votes are in I'll reveal which direction the client chose. 👇🏽
14 voted
20%
55 voted
80%
69 votes
Closed
The open edition makes me feel immersed in the bottle so i chose it.
Terrain - Cycle Spin studio branding concept:
The name was derived from the outdoors.
The T logo Symbol was inspired by the shape of a bike, the word mark inspired by strength and designed to stand out against other brands in the space.
The colours were inspired by the outdoor scenery and the neon lights we see in modern studios of this kind.
Art direction focusing on movement and intensity.
Cool work, Jesus ⚡️
A self-initiated exploration of how AI-driven visuals can expand the range of beauty assets available to a brand, starting from clean studio-style references and pushing them into more editorial, surreal territory while keeping product and character consistency across the full set.
Workflow:
Base images built in Flora using a node-based setup. One node for the master composition, additional nodes for scale variants, detailcrops, and the studio-reference version. Character, makeup and lighting kept consistent across the set through the same reference chain. Final color, retouch and finishing in the Adobe suite.
Personal project, not affiliated with the brand.
Love the output!