Designed a premium packaging concept for My Farm, Godrej's farm-fresh dairy brand. The creative direction draws inspiration from the classic daily newspaper—an everyday ritual that mirrors the experience of receiving fresh milk each morning. This familiar visual language helped reinforce the brand's promise of freshness, authenticity, and a direct farm-to-home connection.
Vintage farm-inspired illustrations, editorial typography, and a structured layout come together to create a distinctive and trustworthy packaging experience.
This project was developed during my tenure at NH1 Design, where I contributed to the packaging design and visual storytelling for the brand.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.