Akshay Gupta
Building distinctive brands with clarity and purpose
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ITSA HOSPITAL
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Google Japan
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ATEAZ CAFE
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TETR College of Business
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ALBERO D'ORO
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HR One
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Websol- Powering Tomorrows Energy
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Zenwork
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Apply Once
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Godrej My Farm Milk
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Ghadi Smart Matic
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Softouch
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'GRIZLY' Hard Seltzer Ale by House of Bira 91
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Battery Smart
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YOBO
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Ate Cafe, New York
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eFarmarket by AP Markfed
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Hill Station Hard Cider Ale by House of Bira 91
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Nestle Resource Active
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Adani Lushlands
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Bira 91 | All Stars App
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Albero D’Oro was created to position a simple cocktail garnish as a symbol of indulgence, craftsmanship, and heritage. The challenge was to develop a premium identity that could resonate with modern American cocktail culture while staying rooted in the brand’s Italian origins.
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Google Japan sought to craft a cohesive brand experience for their major event, one that elegantly unified traditional Japanese aesthetics with Google's global visual identity. The core challenge was to honor and authentically represent the cultural depth of Japan, while seamlessly aligning it with Google's iconic, contemporary design approach.
We designed a comprehensive visual storytelling system rooted in minimalist Japanese aesthetics, artfully combined with Google's bold, vibrant identity. By thoughtfully incorporating delicate traditional patterns, neutral color palettes, and subtle cultural motifs, we successfully balanced heritage with modernity.
The event’s visual identity was widely praised for its respectful yet innovative synthesis of tradition and contemporary design, setting a new benchmark for culturally integrated branding at Google.
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