What if the story of making wine became the bottle itself? Introducing PRESSÉ — a conceptual wine identity inspired by the traditional wooden wine press. The name PRESSÉ comes from the very act at the heart of the concept — pressing. That defining moment when pressure releases the essence of the grape and transformation into wine begins. I wanted that idea to go beyond the name and shape the entire experience. The wooden staves become the label. The iron bands become the structure. The central screw inspires the closure. And the act of pressing shapes the identity itself. Even the logo captures this moment — forms come together under pressure, revealing a single drop at the centre. The result is a bottle that doesn’t simply contain the wine. It carries the story of its making. PRESSÉ — From Pressure Comes Character. A personal exploration of how naming, identity, packaging and product form can tell one cohesive story. #BrandIdentity #PackagingDesign #WinePackaging #BrandDesign #ConceptDesign #ProductDesign #DesignProcess #BrandStorytelling

Akshay Gupta

Building distinctive brands with clarity and purpose