Designing Cultural Bridges: Gujarat–English Dictionary Cover

Designing Cultural Bridges: Gujarat–English Dictionary CoverDesigning Cultural Bridges: Gujarat–English Dictionary Cover

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Khushi Rathod

• May 1

Designed this cover for a Gujarati–English bilingual dictionary for Oxford University Press, India

Gujarati is a language rooted in western India, and I wanted the cover to carry a sense of where it comes from. Instead of treating it as just a translation tool, I approached it as a cultural bridge.

The visual draws from Ajrakh, a traditional block-printing craft from the region, bringing in cultural identity and familiarity.

It felt important to represent the language not just through words, but through its context.

A language carries more than meaning—it carries years of culture, tradition, and a sense of place.

Visual Design Adobe Photoshop Adobe InDesign

Darya Batyr ✦

max

• May 4

If the founder's LinkedIn looks nothing like the investor deck, while the website tells a different story, where's the credibility?

That's where long-term design support becomes essential. For Sully.ai, I provide consistent visual support across channels: social graphics, presentation updates, whitepaper assets and more. Each piece maintains the same sophisticated AI healthcare narrative - from fundraising materials to founder content.

The result: brand coherence that builds trust across every touchpoint.

Completed work

Social Content Design Brand Design Visual Design Notion Figma LinkedIn

Bamidele Rokibat

• May 6

This is so true 👏 brand consistency is what builds real trust across every touchpoint. Consistency like this is exactly what drives better engagement and brand growth 🔥

Darya Batyr ✦

max

• May 4

ABEL delivers preventive health coaching that must convince two audiences: institutional buyers evaluating ROI, and employees seeking genuine support. The identity reflects that strategic duality - professional credibility meets human warmth through controlled color architecture, accessible typography, and systematic brand guidelines built for implementation across extended teams. → Check out the case study 👀

Brand Design Brand Strategy Visual Design

thesyphon.xyz

pro

• May 6

So on-point! Great work

Darya Batyr ✦

max

• May 4

Kintessence sits in that nuanced space between mass and untouchable luxury - and needed a website that could reflect that balance.

We leaned into this tension through a refined, earthy, editorial visual language that still feels approachable. The system positions them as curators rather than sellers - a place where fragrance is discovered, not pushed.

→ Read the case study → Experience the live site

Visual Design Web Design Creative Direction